An introduction to Aspire
A warm welcome

We are very pleased to introduce you to Aspire Executive Lounges. With over 35 years airport hospitality experience, we are Europe’s largest brand of airport lounge and, in 2023, we served over 5.2 million customers worldwide, within 82 lounges in 20 countries.

Our continuing goal to ensure guests feel welcome, relaxed and energised within our lounges is guided by our proven formula, ‘The Aspire Way’. This allows strategic alignment of branding, lounge environment, hospitality operation and customer experience which means we deliver on our promise of 'The Perfect Start'.​

This new, collaborative technique differentiates Aspire by uniquely associating environmental qualities with physical, social & psychological wellbeing needs that are further inspired by local culture, nature, exploration and colour, designed to deliver a strong local sense of place.

Why Aspire?
top five reasons...

Why Aspire?
europe's largest brand of airport lounge

With more than 35 years hospitality experience, Aspire are a multiple award-winning premium airport lounge brand serving over 14,000 guests every day.

​We have provided premium lounge services to travellers from across the globe, represented some of the world’s largest airlines, grown the airport lounge market significantly, assisted in the growth of membership platforms and have worked with some of the largest financial institutions in the world, making us experts in premium airport lounge operation.

Why Aspire?
excellent customer experiences

We aim to exceed customers’ expectations by consistently delivering excellent customer experiences that are underpinned by a positive customer service attitude and mantra where we ‘Aspire to be Remembered’.

Acquiring a wide range of feedback on our lounges, customer service, customer experiences and branding is essential in helping us make the necessary changes to continually refine and improve our product.

an oasis of calm & tranquility

SUSAN, ASPIRE LOUNGE EDINBURGH

Why Aspire?
bespoke lounge designs

Aspire lounges are skilfully created to reflect a fusion of wild beauty, contemporary design, culinary excellence and vibrant cities. Inspired by exploration, nature, colour and culture to deliver an immersive experience with a strong sense of place that promotes travel and exploration through education.

Energising seating, lighting and layout with a calming ambiance that delivers quality, sophistication and a strong local sense of place. The Aspire lounge environment provide our guests with the ‘gift of time’ to help find their equilibrium and enjoy an excellent customer experience.

Why Aspire?
expert hospitality operations

With more than 35 years of proven hospitality experience in 82 global locations we have refined processes, procedures and management of staff, suppliers, partners and sub-contractors that optimise lounge sales, production and daily operations to deliver consistency and best practice throughout our lounge network.

Why Aspire?
owned by the world's largest aviation services provider

Being part of Swissport, a global organisation that prioritises process, quality and safety through procedural governance, we develop, implement, learn, refine, govern and audit processes and the management of processes throughout our hospitality business at a global, regional and local level.

Our airport hospitality formula
The Aspire way

​'The Aspire Way' is our proven hospitality formula, refined over 35 years operating world-class airport lounges, that strategically aligns branding and lounge environment with hospitality operation, so we can consistently deliver memorable customer experiences and achieve our vision of becoming the most recommended multi-use airport lounge brand.

Explore 'The Aspire Way'

a stimulation of senses
welcoming  relaxing  energising

Bringing Sophistication to Everyday Travel